Dr. Cerci
A brand built before the product existed: 2,000 Kalamata trees in Manisa, a waiting list, and a commerce layer ready for launch.
- Client
- Dr. Cerci
- Sector
- Gourmet Food / Olive Oil
- Scope
- Brand, Web, E-commerce, SEO
- Year
- 2025
The problem
There were sixty dönüm of organic grove in Manisa, two thousand Kalamata trees and a good cold-pressed oil. But no harvest to sell yet. The conventional approach is to wait until the product is on the shelf, and then start introducing the brand from zero.
The approach
Instead of waiting, we turned the harvest itself into the launch. The brand was built as a provenance story rather than a food product: the grove, the tree count, the harvest month, the cold-press method and the acidity came to the front. The site collects a waiting list for the October 2026 harvest, demand accumulates before the product ships.
The build
Built with React + Vite, Supabase as the data layer, Vercel for delivery. A custom admin panel was written so the client manages products, stock, content and the waiting list without us. Technical SEO and the product page structure were designed in from the start, so the site is already ranking when the harvest lands.
- Brand Strategy
- Visual Identity
- Web Design
- React / Vite
- Supabase
- Vercel
- Technical SEO
- Admin Panel
- Waitlist
